Job Description

• In-depth knowledge of Google Adwords.
• As a digital marketing specialist, you will be responsible to drive the marketing and customer engagement for multiple accounts An Ad Words Specialist is responsible for handling PPC, CPC and CPA Marketing campaigns for customers.
• S/he should be able to easily recognize and endorse projects that can lead to the goals and progress of the company campaigns.

Desired Skills and Experience:

• Manage PPC profiles on Google Ad Words, Facebook Ads, YouTube Ads, Instagram Ads, Yahoo, Bing Ads and other search sites if required.
• Assist in the management and tracking of keyword bids, expenditure caps and other primary account metrics.
• Manage and retain keyword list updates. Provide ideas for a creative copywriting.
• Provide suggestions and incorporate techniques for keyword resources, marketing structuring, targeting, network display and other aspects of pay per click searching in conjunction with the client s objectives.
• Support the development of new paid search ads, ad groups and accounts and support the formation of new paid search marketing initiatives.